Today’s guest specializes in helping companies optimize their online presence.

His journey to becoming a digital marketing expert was circuitous and includes being a couple’s therapist and senior director of a nonprofit that house and sheltered homeless women. His own experience with homelessness as a young child in Columbia makes his expertise in social media marketing, podcasting, e-mail automation, and website optimization even more remarkable.

He has been featured, quoted, and written about in publications such as Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, and many others.

He has worked with Inc. 500 companies, New York Times bestselling authors, top franchises across America, yoga studios, health clubs, and digital agencies. He helps his clients capture more leads, get more sales, and be the top in their industry.

Please join me in welcoming Luis Congdon.

In this episode we discuss:

• his thoughts on leadership: “I think everyone’s a leader. Leadership is just whenever we have the ability to influence others. Sometimes the leader is the quietest person in the room, inspiring others to do their best work. Other times, leadership is the loudest person in the room, showing others where to go.”
• how sports taught him to be a leader for himself and others and how wrestling gave him the drive and inspiration to shift his idea of what winning and losing looks like, and how he never lost another match after that.
• his thoughts on how to show up as a leader when you feel like others are not recognizing you or your abilities.
• how he helps people position themselves as a true authority in their field.
• his emphasis on networking and his belief that everyone is reachable, and how he uses his beliefs to help him create quality connections with some of the biggest names in many industries.
• the value he places on the people who give him their trust, time, and money, and how he connects with them.

Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 123

Today’s guest deeply believes people owe it to themselves to be happy at work and that everyone can be a leader regardless of their role within an organization.

As a career and executive coach, she has helped people and businesses in areas such as workplace communication, leadership development, and team building across many different sectors and industries. She brings over 25 years of professional experience to her clients and is a Certified Professional Co-Active Coach, a graduate of the Co-Active Space Leadership Program, has an MBA from Boston University, and is a partner with the Motivation Factor Program and Indicator.

She was selected as one of the Top Ten Executive Coaches by the readers of Women’s Business Boston in 2008 and her podcast, Work from the Inside Out, showcases the stories and practical lessons learned from people who have experienced major career transitions and have found satisfying and meaningful work.

Please join me in welcoming Tammy Gooler Loeb.

In this episode we discuss:

• her thoughts on leadership: “I think that great leaders are those who help other people feel heard. It’s not about agreement or being on the same page all the time, just about making sure other people know they are heard.”
• how her first leadership skills began when she was nine years old and started a student council at her school.
• how her family taught her to see leaders as people, instead of as above her, and how her empowerment paved the way for her to be a great leader.
• her views on work satisfaction and how she helps people discover and become who they are meant to be in the world.
• how she feels about networking and what she does to continually engage with other people.
• the value she places on always being open to grow and learn new things, why she believes vulnerability is important, and how she shows up in her mastermind groups.

Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 122

Today’s guest is an award-winning executive with over 30 years of experience. She has climbed the corporate ladder across multiple sectors, including high tech, consumer and nuclear sensors, aerospace, film production, and glass manufacturing.

To say that she had a unique and difficult start in life is a major understatement. At just 18 years old, she fell blindly in love with a pimp and ran away with him. Tragically, most women who are targeted in this way never escape. She not only escaped but thrived.

She wrote about her true-crime experience in her first book, “Never a $7 Whore,” which was a #1 hot new release on Amazon. Her second book, “The Daytime Lives of the Ladies of the Night” details lessons learned from her time spent living with the Ladies of the Night,  And the third book in this four-part series about her life is “Bullets and Bosses Don’t Have Friends,” which shares how to assume leadership with the serious edge you need to succeed in the corporate world.

On her journey from a lady of the night to the lady in the boardroom, she became certified as Professional Engineer, a Six Sigma Black Belt, a Certified Professional Manager, trained in Japan and was inducted into the New York YWCA Academy of Women Leaders. Currently, she is the President and CEO of her own company, Just Once.

Please join me in welcoming Toni Crowe.

In this episode we discuss:

• her thoughts on leadership: “Leadership is about possibility. It’s about possibility for both the person who is leading and for their team.”
• how her spouse was the first person to recognize leadership potential in her and how his encouragement helped her step into her power.
• how a local library with books for one penny gave her the knowledge of life being bigger than the world she was living in, and how books saved her.
• her experience of falling in love with a pimp and overcoming that, leading her to become an author and a leader in the business world.
• how the writing process has brought about people in her life.
• her thoughts on networking and her process for connecting with others.

Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 121

Two decades ago, Business Week said today’s guest “may be the ultimate entrepreneur for the Information Age,” because he’s as focused on spreading ideas as the ideas themselves.

He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.”

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” His newest book, “This Is Marketing” was released this month.

He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association’s Marketing Hall of Fame earlier this year.

Please join me in welcoming Seth Godin.

In this episode we discuss:

• his thoughts on leadership: “Leadership is earning the trust to have people hear and believe you and the discernment to differentiate between the people who want to go there and those who don’t.”
• how he learned to accept loss, discovered he is not good at getting elected, and ultimately learned how to be a great leader.
• his belief that true marketers learn how to identify things that need to change in the world, come up with a solution to make change happen, and find the people who need that change.
• his thoughts about how school has been designed to raise kids to be compliant, and the importance of parents to use the time with their kids to help give them the future skills they need.
• how he does not view himself as a great writer. Instead, he has written over 7,000 blogs and 120 books because he learned to speak more clearly and to write what he was going to say.
• his marketing strategy that asks “who’s it for and what’s it for?”
• what status roles are and how important they have been in his life.
• how he keeps a generous abundance mindset and thinks “how do I give them the most that I can?” instead of “how do I get the most out of them?”
• his thoughts about “tit for tat” mindsets and networking with other people.
• his mindset about people taking his ideas and running with them, and how it makes him happy to see people use his ideas to create positive change in the world.

Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 120