Today’s guest believes that with the right messaging even the smallest company can feel like a national brand.

She is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. For 20 years, she was an award winning marketer at companies such as Pepsi, Pizza Hut, and Frito Lay.

She is the author of “Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers.” In addition, she is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at international conferences.

Please join me in welcoming Chala Dincoy.

In this episode we discuss:

• her thoughts on leadership: “In the corporate world, leadership is if you are not there, does your team know how to move on? Leadership now as a business owner is putting one step in front of the other.”
• her first business of lending money to people as a kid and charging them interest.
• her pivot from being a generic coach to a marketing coach and how she used those skills to market and reposition during that time.
• the lessons that led to her developing a scarcity mindset and how mindset coaching helps her get out of her own way.
• her methodology on how she helps others nail their niche, and how she used that to help her shift from working in corporate to being an entrepreneur.
• how she teaches her clients to develop and finesse their elevator pitch to land new clients, regardless of industry.
• how she uses her newsletter to share a bit of herself while inviting people to contact her and how that helps her build and nurture her network.
• new opportunities to network through a social event instead of only business events.
• her “Polish my Pitch” system to help people tighten up their messaging.

Today’s guest turns consultants into celebrities by making them thought leaders.

He is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. As the creator of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, some of his clients have included eBay, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc, Psychology Today, and Huffington Post.

He is the author of “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.”

Please join me in welcoming Michael F. Schein.

In this episode we discuss:

• his thoughts on leadership: “Leadership is not about commanding people. A leader is someone who gets people excited about new ideas.”
• his theory about learning disabilities drawn from his own personal experience.
• his lifelong goal to be a writer and not to be in business.
• how he turned his call center position back into writing.
• the creation of his business and it’s clever name.
• his suggestion to do things for people that are cheap for you but valuable for them.
• his reclaiming of the word/action of “hype”.
• his strategy for keeping in touch with his network.

Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 224.