OTS 224: Believe the Hype - Michael F. Schein

Today’s guest turns consultants into celebrities by making them thought leaders.

He is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. As the creator of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, some of his clients have included eBay, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc, Psychology Today, and Huffington Post.

He is the author of “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.”

Please join me in welcoming Michael F. Schein.

In this episode we discuss:

• his thoughts on leadership: “Leadership is not about commanding people. A leader is someone who gets people excited about new ideas.”
• his theory about learning disabilities drawn from his own personal experience.
• his lifelong goal to be a writer and not to be in business.
• how he turned his call center position back into writing.
• the creation of his business and it’s clever name.
• his suggestion to do things for people that are cheap for you but valuable for them.
• his reclaiming of the word/action of “hype”.
• his strategy for keeping in touch with his network.

Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 224.