OTS 268: Micro-Influencer Magic - Kandas Rodarte

Today’s guest’s life’s purpose is to be a catalyst for inspired action.

She is a relationship marketing coach helping micropreneurs find their microinfluencer magic so they attract the right clients for the products and services.

Her entrepreneurial journey began in 1998 when she and her husband, Shane, pioneered online custom furniture sales. They quickly grew into a nationwide operation working with world-renowned interior design firms, Fortune 500 executives, plus music and film celebrities.

In 2012, she was introduced to a network marketing company that offered a relationship marketing service her custom furniture business needed. She joined the company as an independent referral partner and is now one of their Top 100 affiliates.

She is also the host of the Gratitude Geek, a relationship marketing podcast that celebrates the benefits of living a grateful life. For her, this includes being a metastatic breast cancer thriver since being diagnosed in 2014. As she says, “Stage IV is just a small piece of my story, not the end of it.”

Join me in welcoming Kandas Rodarte.

In this episode, we discuss:

• her thoughts on leadership: “A true leader is approachable and leads from the back.”
• three examples in her own life always make her think about her definition of leadership.
• how being called bossy at a young age helped her embody that in her life.
• how she organized a large Star Wars festival in her town on a whim.
• how to make people feel included when asking them to volunteer.
• exploring her ancestry and finding entrepreneurship in her family’s history.
• selling her husband’s furniture and setting up the initial business structure.
• a mini deep-dive into AOL and how she marketed her business then.
• the importance of collaboration.
• how she stays in touch with people including her top 100 list.
• how she nurtures and sustains the outer tiers of her network.

Listen, subscribe and read show notes at www.OnTheSchmooze.com.